The Ontario Lottery and Gaming Corporation’s (OLG) Lotto Max and Toronto-based clothing brand Mr Saturday have launched an exciting collaborative campaign. Dubbed Lotto Max “Dream Drop”, the project includes 400 limited-edition items with unique codes that can be used to activate a Lotto Max subscription for a year.
Ontarians can participate in the promotion by buying one of the clothing items from the Mr Saturday collection and scanning the label to trigger weekly Lotto Max entries. This will automatically put them in the running for the huge potential jackpot of $70 million or a lucrative Maxmillion prize every week.
Kim Clark, the VP of Lottery and Customer Success at OLG said,
"With its short-term nature, edgy, creative, and exclusive fashion, this LOTTO MAX campaign with Mr Saturday appeals to their affinity for fashion and exclusivity. We are also supporting important causes through this campaign, which is core to OLG values and important for this audience. Mr Saturday's fashion will enable us to reach the hearts of younger adult Ontarians and give back at the same time.”
Clark added that the campaign would also enable the OLG to fund vital initiatives and that Mr Saturday’s aesthetic offers a way for the Crown to reach out to younger adults in the local market. She specified that revenue from the promotion would be directed towards BLACK HXOUSE, an initiative that works towards empowering BIPOC individuals via mentorship, learning resources and opportunities, and more.
Lotto Max and Mr Saturday have planned a pop-up shop and launch that will be open to the public from March 25 to March 27, 2022. The full clothing collection will be available to all Ontario residents over the age of 18 at retail outlets or online at LOTTOMAXDreamDrop.com from March 28, 2022.
The Mr Saturday x Lotto Max Dream Drop includes a hoodie worth $200, along with sweatpants and coaches’ jackets at the same price. For more variation, combo packs of t-shirts, truckers, and socks are also available for $200. All the listed items will have a $260 Bonus Code that guarantees a year’s worth of Lotto Max tickets on the OLG online platform.
Many locals are likely to participate in the campaigns as at the time of writing, the Lotto Max’s jackpot has hit its maximum $70 million jackpot level and will also pay out 13 Maxmillion prizes of $1 million each.