On the eve of the launch of its regulated iGaming market, the Province of Ontario has added another two gaming brands to its list of approved entities. The operators in question that are now licensed by the Alcohol and Gaming Commission of Ontario (AGCO) are the iGaming developer Blueprint Gaming and an industry comparison site, GamblingGuy.
Ontario’s new market launches on Monday, April 4, 2022, and is a lucrative opportunity for operators who can secure a license from the AGCO.
On the Horizon
With its new license, Blueprint Gaming has an enthusiastic new market to offer its impressive catalogue of content to. The studio announced that it had an initial offering of 50 titles ready to go when the market launches, including The Goonies, Ted, Sausage Party, and the Deal or No Deal games.
The provider also plans to release a refreshed version of its Jackpot King progressive jackpot network, which has been renamed Jackpot Royale and is customised to satisfy the requirements of Canadian players.
Jo Purvis, the Director of Key Accounts and Marketing UK at Blueprint, speculated that the market could grow to one of the largest in the industry.
GamblingGuy is also set to find its place in Ontario, with its gaming-related content breaking down everything from current market offerings to casino bonuses and the latest industry news. The site is run by a team of gambling pros and boasts audiences across Australia, the US, and Germany.
Peter Rostowski, the owner of the website stated that his team has painstakingly prepared for the launch in Ontario and that they are very excited about the market’s potential and eager to deliver top-tier gaming content to locals.
Growing Roster
The AGCO has been very busy handing out licenses of late, having recently issued approvals to Kindred Group’s online betting brand, Unibet, giving local players access to a wide variety of gaming and sports betting products.
The province expects at least 20 sportsbooks to go live on the launch date, including operators like theScore Bet which has a “Get Into Bet Mode” promotion ready to run that will educate local players about its “Bet Mode” feature.