Joining a list of recent entries into the Ontario iGaming space, global online betting and gaming firm 888 has confirmed that it has received an operating license from the Alcohol and Gaming Commission of Ontario (AGCO). This means that the company will be free to market its content in the province.
888 will go live when the province’s new iGaming market launches on April 4, 2022. The company will operate alongside a myriad of other iGaming companies, including PointsBet and theScore, in Canada’s most populous province, which legalized single-event betting in 2021.
Much on Offer
On offer to eligible Ontarians will be 888’s iCasino, sports betting, and poker offerings, facilitated by the developer’s proprietary technology.
Itai Pazner, the CEO of 888 Holdings Plc, stated that the firm is happy to have acquired an iGaming license from the AGCO and iGaming Ontario and that his team is eagerly anticipating the market launch. He emphasised that the province represents a lucrative long-term growth opportunity for the company.
Pazner added that 888 is unwaveringly focused on increasing its footprint in regulated key markets while delivering premium gaming products to the public.
The CEO went on to say that as the company prepares for the launch, everyone involved is together in their eagerness to showcase the company’s one-of-a-kind online gaming content to Ontario’s players.
888 has grown to become a prominent name in the iGaming industry and is currently licensed in 19 regulated markets across the globe, including seven jurisdictions in the United States.
The Necessity of Geofencing
Geofencing, a location-based technology where virtual boundaries are set up around a geographical area has emerged as a vital component of the existence of the province’s iGaming market.
The AGCO and iGaming Ontario pointed out the essential nature of this service for the province to prevent any out-of-jurisdiction gamblers from attempting to illicitly gain access to Ontario’s online gaming space. At the moment, two companies are reputedly the most likely to land the contract, namely, GeoComply and LocationSmart.
While many are enthusiastically waiting for Ontario’s iGaming market to go live, there are dissenting groups unhappy with this development. The Mississaugas of Scugog Island First Nation has shared its disdain, with the group stating that is not at all happy with the situation, accusing the provincial government of failing to properly consult with Indigenous governments about the potential effects of this expansion. The First Nation has additionally announced that it plans to initiate to take its grievances to the courts.