Push Gaming has announced a “landmark agreement” with 888casino, a move designed to bolster the company’s presence in “key markets.”
The new deal means that the digital arm of 888 Holdings will take on a selection of Push Gaming’s premium iGaming content. Initially included in the arrangement are the titles Wild Swarm, Mystery Museum, Razar Shark, Jammin’ Jars, and Jammin’ Jars 2, among others with more titles planned for inclusion in the future.
More is More
Talya Benyamini, the Vice President of B2C Casino at 888 commented on the deal, stating that it forms part of the company’s “product-leadership strategy” and that the prospect of working with Push Gaming is an exciting one as this will enable them to bolster their content offering.
Benyamini added that Push Gaming‘s “award-winning titles will add to our existing portfolio of casino games, helping us to deliver on our commitment of offering players an entertaining and varied gaming experience. We look forward to working with Push Gaming in the coming months.”
With this deal, Push Gaming’s content will be exposed to new markets across numerous global markets where 888casino operates, including the UK.
Fiona Hickey, the Head of Sales for Push Gaming stated,
“It’s another deal with another tier-one partner. We’re delighted that these are the types of agreements we’re signing, it’s testament to the quality of our content and our player-first approach in everything we do.”
She explained that 888 is “one of the world’s leading online betting and gaming companies” and that the new alliance “presents a fantastic opportunity to build on our recent successes, with our exposure in key markets significantly enhanced.”
This deal rounds off 18 successful months for the company and is one in a series of strategic partnerships forged by Push Gaming, including the strengthening of its existing partnership with Betsson in November 2021.
So Far, So Great
Push Gaming was founded in 2010 and has been pushing out player-favourite online gambling content since then, gaining a slew of industry award nominations and wins along the way.
The provider recently made inroads into the Balkans, following approval from Romanian authorities to offer its content in the region.
