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Microgaming Unveils Emoticoins Online Slot

  • Published date15 August 2017

Microgaming is upbeat about the launch of an all-new online slot named Emoticoins, which has been developed through a staff-based innovation initiative. As evident from the name, the slot is based on emoticon phenomenon which is all the rage nowadays. It is a 30 pay line, 5 reel online slot which is the brain child of Rob Mercer and Anna McChesney, two Microgaming Idea Factory staffs.

It was proposed to Idea Factory contest in June 2016 and Anna and Rob stressed on the significance of emoticons in the world. There is no denying how using emoticons in the Facebook posts may hike number of likes and comments.

Microgaming PR Manager Anna McChesney said the usage of emoticons in communication as well as social media is fascinating. They are no less than a digital communication language for the users. Ninety-two percent of the online population in the world makes use of emoticons. So, it is only logical to develop a game based on it.

From the initial stage, the themed slot idea got Business Intelligence team’s sponsorship. It helped the duo come up with details of Emoticoins. They suggested game features likely to click with target users. With use of those insights, Rob and Anna came up with a unique set of emoticons and required feature sets to match the theme of the slot and presented it to the Decision Panel later.

Emoticoins slot was subsequently released in December during the staff Christmas party. It was a winning idea out of 27 that were submitted. That is when its idea got implemented. After 1 month, Microgaming's game developers made the slot a reality. Rob Mercer of Enterprise Solutions Team said it was great to see how the team made the slot and the final version was a runway hit.

Emoticoins is going to woo users with upbeat soundtrack, vibrant graphics and winning scope sin August. The slot will appeal to target players with standard and popular emoticons. Emoticoins boasts of 2 new wild features- which can be availed both in free spins and the base game- Wild Stickers and Wild Blast. Players may trigger Wild Blast on just any spin to get five extra Wilds as well as grab an assured win. Besides, landing three scatters while you are in base game would launch 10 free spins for Wild Stickers.

Emoticoins is all set to make players laugh with chances of wins amounting to 92,000 coins along with the lowest bet of 0.30. It is live with Quickfire and Microgaming operators, on both desktop and mobile.

Microgaming’s Head of Innovation Strategy Lydia Barbara said the company is pretty excited about making the game with inputs from staffs at the Idea Factory. She also expressed happiness over the execution of the idea by the game studio.

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