Amit Samji is Head of Studio at Push Gaming, where he leads the creative vision and delivery of the studio’s growing portfolio of player-favourite slot titles. With a career spanning more than 15 years in the games industry, including senior roles at Betsson Group and William Hill, Amit brings a wealth of experience in game design, player psychology and innovation. At Push Gaming, he plays a key role in shaping the studio’s roadmap and driving forward its commitment to crafting premium, entertainment-led gaming experiences.
1. Why was Push Gaming established?
Push Gaming was founded in 2010 by James Marshall and Winston Lee with the goal of digitising land-based casino games. We later pivoted to developing our own unique HTML5 slots, with the goal of delivering high-quality, player-focused experiences in the online gaming market. Our aim has always been to create amazing experiences for players, which has allowed us to build a varied catalogue of games over the years with a range of thrilling mechanics, stunning visuals and clever design. There's really something for everyone!
2. How do you decide on a slots mechanic including the RTP?
There’s no one-size-fits-all approach when it comes to deciding on how a new online slot looks and feels. We have to take a lot of variables into consideration before we’ve even begun the very first stages of creating a new game. First, we assess our current portfolio to see what’s popular amongst players and see what elements of those games might work in something new. Once we have an idea of the direction we want to go with the game, everything else falls into place over time, including the RTP percentage.
3. Which are your 3 most popular games in Canada?
Canadian players love a classic! Wild Swarm, Razor Shark and Jammin’ Jars are mainstays for players in Canada, but there’s also a lot of love for some more recent hits in Big Bamboo and Retro Tapes.
4. Are there any new existing features that you will be launching that we should look out for?
We introduced the world to our Push Ways mechanic with the release of Big Bite Push Ways. This mechanic features nudging Hot Zones, which splits any symbol within the overlay into two. This in turn increases the number of available ways to 262,144, massively driving engagement amongst players. The reception for the Push Ways mechanic has been fantastic and we’re looking forward to seeing the mechanic appear in future releases.
