Northern Lights- the famous online gaming studio has picked up Yggdrasil's GATI (Game Adaption Tools and Interface) standardization technology as the go-to-market interface. With GATI, it aims to deliver on its business strategy for global growth.
Yggdrasil’s YG Masters partner program includes Northern Lights as well. One of Yggdrasil’s latest innovations also incorporates GATI. The technology used is language agnostic and standardized. This enables real money online casino games development studios to securely distribute and build their content across their constantly growing network in global distribution.
The various partners of this iGaming software provider, including Northern Lights, which have chosen to integrate to GATI will get the ability to cross-sell any games to the global Yggdrasil Franchisee. The unique new model of Yggdrasil enables swift scale distribution among partnering studios also allowing them to get better revenue opportunities. At the same time, they are also offered new, innovative ways of collaborating and working with other iGaming studios.
GATI technology by Yggdrasil was enclosed within the new Yggdrasil Publishing division that had embarked on its operations earlier this year. The publishing arm of the online gaming provider provides three value propositions at its core – YG Game IP for game IP licensing, YG Masters for game development and distribution, and YG Franchise for platform IP licensing.
Björn Krantz, an ex-COO at NetEnt and iGaming industry executive, has been leading Yggdrasil's Publishing business. Mr Krantz had earlier said that Yggdrasil Publishing happens to be a "ground-breaking global licensing business that significantly changes [their] and the industry's approach to content creation, publishing, and distribution."
Complete Control of Development Process
Northern Lights, as a partner of YG Masters, has been offered unrestricted access to GATI and also has the ability to use its “preconfigured, regulation-ready, standardized content development toolkit.” Just like other partners of YG Masters, this studio is capable of developing and distributing online casino games to players and operators present all over the world.
Yggdrasil itself has explained that GATI technology has been serving as the “enabler” of its Decentralized Aggregation Network. This has led all Yggdrasil Franchisee, which is located all over the globe, to be able to collaborate using GATI so that they can share their game roadmap with their counterparts.
Northern Lights CEO Andrew Goodale commented on their decision to create games on the platform of GATI. He said that they are very excited and that the technology and its “unique collaborative business model” will soon give them the power to carry their business to greater heights.
Mr Goodal also said that GATI would be able to give them absolute control of the complete process of development and how they will be designing their games in the future "without having to make any compromises."
Yggdrasil Head of Partner Strategy and Sourcing Stuart McCarthy has also commented that the technology of GATI is a "complete game-changer" as it offers their partners complete control over the "rapid development and fully scalable deployment of their games onto our systems and standardized technology, that is fully compliant and packaged ready for distribution to our rapidly expanding operator and Franchise networks."