Pragmatic Play recently signed a new partnership with Israeli casino games aggregator, GrooveGaming in a move designed to boost the iGaming provider’s market reach.
The agreement will see Pragmatic Play integrating a selection of its online slots and live casino products with GrooveGaming.
Pragmatic Play will be providing some of its most popular real money slot games like The Dog House Megaways, Emerald King, and Wild Walker alongside a large selection of the content supplier’s live casino games, including Baccarat, Blackjack, and different language versions of Roulette.
Pragmatic Play’s reputation is founded on its online slots games development history, but in 2019 the company began to pursue greater diversification by adding live casino and bingo content to widen its presence across multiple verticals. Pragmatic’s comprises over 200 proprietary games that are customised for multiple currencies and languages.
The company regularly releases five new slots titles a month and plans to boost its output in the future.
The GrooveGaming deal comes shortly after Pragmatic’s agreement with Genesis Global’s online casino brands to provide its full catalogue of slots.
Lena Yasir, the Vice President of Pragmatic Play, stated the content maker is on a constant hunt for premium partners that hold the keys to wider audiences. The deal with GrooveGaming was penned for this exact reason.
Ms. Yasir further stated that GrooveGaming’s clients and players will “find some of the best slots and live casino titles available through the platform and we’re eager to see how they perform.”
Yahale Meltzer, COO at GrooveGaming added that the addition of another content provider “as successful as Pragmatic Play is a testament to the quality of our casino offering.” He also mentioned that the partnership would enable the content aggregator to better serve its clients with tailored content for their unique requirements
Meltzer added that live casino has rapidly gained popularity in recent months, due to more players having to stay home.
GrooveGaming’s platform houses over 5,000 games that include slots, table games, live casino titles and poker. It's online gambling operators can access these via simple and efficient integration to maximise player engagement and increase revenue.