Leading industry gaming content provider, Pragmatic Play recently signed a deal with Kindred to develop a dedicated Live Casino environment for Unibet, the operator’s flagship brand.
Pragmatic Play will create a live studio with a selection of live gaming tables including Blackjack and Roulette, available exclusively to Unibet players. The environment will feature custom branding and design and integrate the latest in 4k video technology and atmosphere-enhancing sound systems. Pragmatic’s complete Live Casino portfolio is broadcast from a world-class studio in Bucharest.
Kindred is one of the world’s largest digital entertainment brands and in the world and both parties looks to gain significantly from their alliance.
Pragmatic Play’s Live Casino content has grown in leaps and bounds recently with the addition of new titles like Mega Wheel, Blackjack, and Roulette Azure, and most recently, the innovative Mega Roulette.
Yossi Barzely, the Chief Business Development Officer at Pragmatic Play said, “This is a truly significant deal for us to have signed. The impact of having one of our fully customised Live Casino environments broadcast to the world via an operator such as Unibet cannot be understated. The deal is just the reward that the hard work of our teams deserves, and we can’t wait to get started.”
David Robertson, the Head of Casino at Kindred, added “Our aim to provide entertainment, ﬁne-tuned for an unforgettable experience is going to be made that much easier with the partnership with Pragmatic Play. “The bespoke product we’ll be able to broadcast will allow us to engage with our customers in exactly the manner the market requires, which is essential for us.“
Pragmatic Play releases up to five new slot titles a month, alongside its delivery of Live Casino and Bingo games as part of its multi-product portfolio which is available through a single API.