Pariplay Ltd. Is a top aggregator and content provider with innovative products like the Fusion aggregation platform and the Ignite Studio development program under its belt. The company has introduced an exciting new feature; a unique addition to its series of tools for operators to boost their acquisition and retention rates. The feature rolls out to Fusion-integrated operators in August 2020 and is evidence of Pariplay’s sustained effort to help operators improve their ROI through essential marketing tools on its platform.
The unveiling of the Spin That Wheel feature follows the successful introduction of Pariplay’s Tournaments tool which debuted at ICE London earlier in 2020. Fusion Tournaments made a major market impact with its leaderboards feature and was added to eight of Pariplay’s network operators including Annexio, MrQ, BetShop, Tote, GVC, Betsson, Lottoland, and Lottohelden. The partners have experienced positive results from the introduction of the feature, further boosting the development of more features designed to improve operator campaigns and cement Pariplay’s position as a market leader.
The Wheel tool allows for full customization and supports the company’s full catalogue of proprietary games as well as its third-party provider titles. Operators can conveniently set up a new campaign using the tool’s interface by defining values for duration, prizes, and qualifying criteria. Once an eligible game is launched, you will be instantly awarded a prize based on the wheel segment you land on with no spin or bet required to launch the feature.
Managing Director for MrQ, Savvas Fellas was eager to sing Pariplay’s praises, “Using the tournament feature from Pariplay with MrQ.com has enabled us to break out of the obvious and predictable promotional mechanics. We’ve gotten more creative with our segmentation. It’s the simple but clever use of technology allowing us to manage cross-vendor tournaments that makes Pariplay the ideal partner for our own dynamic business. We’re equally excited by the possibilities of the new bonus wheel tool and what potential this could unlock for us across both our retention and acquisition marketing.”
Vladimir Pavlov, VP of Products at Pariplay, added, “We’ve been thrilled by the overwhelmingly positive response from operators towards Fusion Tournaments, making it their gaming tool of choice. As a follow through on our commitment to innovating and providing partners with game-changing solutions, we’re happy to announce the upcoming launch of the Spin That Wheel tool. This unique new solution is just one of many in our new suite of exciting products and services to be introduced in 2020. As leading games and technology provider, it’s important for us to continue to drive the industry forward and focus on adding value, the goal behind any development we make.”