NorthStar Gaming has announced a multichannel partnership that it recently signed with Playtech to have its IMS platform, casino, live casino, poker and bingo technology launched in Canada.
The deal gives NorthStar the systems and platform to offer a Canadian-customised online casino and sports betting service, contingent on the firm securing the necessary regulatory approvals and licensing.
Mor Weizer, the CEO at Playtech commented, saying,
“We are delighted to announce our partnership with NorthStar Gaming as it prepares to launch its market-leading online gaming business in Canada. Our success is driven by strategic partnerships with industry-leading operators around the world, and we are excited to partner with a leading entertainment company like NorthStar Gaming.”
“At Playtech, we are driven to deliver a sustainable, commercially viable and engaging entertainment experience – for the benefit of all stakeholders,” he concluded.
NorthStar is an Ontario-based online betting brand and sportsbook which has a partnership with TorStar Corporation. This alliance means that NorthStar can leverage its partner’s media solutions, news and sports sites, and social assets to offer customers “an all-encompassing online casino and sports betting experience.”
Michael Moskowitz, CEO and founding partner of NorthStar Gaming shared his thoughts, saying,
“NorthStar Gaming is thrilled to be the exclusive Canadian partner in the media and publishing sector with Playtech, the world’s leading gambling technology supplier. Playtech’s industry-leading suite of tools will give us an unmatched edge in the marketplace, given our proprietary content and localisation – something we know consumers are looking for.”
