At ICE 2018, gaming company NetEnt charmed everyone with their diverse showcase. The offering consisted of live casino virtual reality (VR), new games, and NetEnt’s media buying programme. VR was the major attraction by NetEnt at the ICE presentation, unveiling the very first fully playable, operator-ready version of Gonzo’s popular game, Quest VR. NetEnt has been pioneering VR slot games for over a year now.
The web browser-based game uses state-of-the-art web VR technology, eliminating the need for any special operators or dedicated apps or devices. With the web VR technology, high-end games can be easily accessible by any player from any device.
The game Gonzo’s Quest VR is a pretty simple creation: players can play this game on the desktop or mobile site of any online casino by pressing the VR tab and wearing their VR headset. Developed using real-time 3D, the game is set to be released in the summer of 2018.
The gaming company is showing the award-winning selection of games at the ICE, which also includes a range of new and exciting games for 2018. Interested gamers can learn more about NetEnt’s newly announced Jumanji video slot, besides the Narcos slots announcement and Vikings slot announcement. The company also recently added the customized multi-table live casino concept to its games portfolio. This means that for the first time live gaming and digital technology comes together to take the player experience to a different level.
Players can also learn about NetEnt’s collaboration with Ve Global (Ve) to create the only media buying programme in the internet gaming industry. This programme, combining NetEnt’s global data with Ve’s Demand Side Platform, enables gaming operators to enhance the success rate of marketing campaigns. Better targeting, personalization, and brand awareness boosting are some of the features of this programme.
NetEnt is also promoting responsible gaming at the ICE, partnering with the charity Gambling Therapy to launch their new website, which has been funded by NetEnt. The website provides advice and support to people affected by compulsive gambling.
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