NetEnt's September 2019 landmark US$287 million acquisition of specialist slots studio, Red Tiger was a clear signal that the company intended to make some bold moves for expansion, particularly in the U.S. and Canadian markets. Those plans have come to fruition as the joined companies have made recent, significant inroads into the North American territories.
NetEnt and Red Tiger recently joined forces with a couple of leading Canadian online casino operators. NetEnt and Red Tiger's gaming content will be available through Royal Vegas and Platinum Play, exposing the content to a new market of Canadian players and catching the country's burgeoning iGaming wave.
NetEnt is an instantly recognisable and highly reputable brand in the international online casino industry. It boasts some of the most popular slots on the market including titles like Jack and the Beanstalk, Starburst, Dracula, and Twin Spin. Red Tiger made its name with popular titles such as Piggy Riches Megaways, Arcade Bomb, Lucky Wizard, and Dragons Luck Stacks.
The multi-award-winning Red Tiger was founded in 2014 and has gained traction through its European and Asian market focus. More recently, the studio has seen increasing success across the U.S. and Canada, which is no surprise considering the high-quality content that the developer produces.
A qualitative difference
Red Tiger has a hard-earned reputation for quality and user-friendliness with its online video slots held in high regard as some of the best titles on the market today.
One of the driving forces behind Red Tiger's success has been its highly-specialised focus on mobile technology and its increasing presence in the global online casino industry. All of Red Tiger's games are touch-screen compatible and can be played on all major mobile devices and handsets, with both landscape and portrait modes available.
NetEnt's formidable strength
One of the most significant recent factors in Red Tiger's ascension has been NetEnt's guiding influence ever since the 2019 acquisition.
NetEnt is similarly focused on rapid growth and expansion in technology-focused territories. The recently inked Canadian online casino operator deals follow hot on the heels of several other noteworthy high-profile partnerships in the United States.
These deals include brand-partnership deals with BetMGM, sports betting operator DraftKings, the Cordish Group of companies, and the Pennsylvanian brick-and-mortar venue, Wind Creek Casino.
NetEnt's interim financial report that comprises the period January to September 2020 shows that the company posted an amazing 17 percent year-on-year revenue improvement. The Q3 earnings posted for 2020 are 18 percent higher than those posted for the same period last year.
NetEnt and Red Tiger's focus on the U.S. and Canadian markets is a move that's sure to bring further success to the companies and make things much more interesting for these developing territories.