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NetEnt Growth Strategy in Online Gambling Software

  • Published date29 June 2021  
  • AuthorStaff Writer

net-ent-egr-awardsOne of the breaking news pieces of 2014 was the far-fetched achievement of Net Entertainment in the European market for raising profits by 46%, and interestingly the company is hoping to surpass that massive growth in the upcoming year as hinted by Per Eriksson, the Chief executive of Net Entertainment. In fact, Eriksson also declared that the reputed NetEnt Online Slots gambling software supplier is planning to establish its supremacy over Mexico and Asia.

According to Eriksson, the very fact that countries in North America, particularly Mexico has initiated online gambling implies its strong demand. However, he acknowledged that this is not the end but just the beginning. He needs to flourish massively in those big markets that are still untouched by NetEnt.

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Schedule of NetEnt to open in the US market

NetEnt is again prepared to bang on the news as it is announced to be launching in New Jersey in the second quarter of this year. The only thing left to rock in the markets is the final approval and signing of agreement with NJ operators as declared by Eriksson.

In order to enhance more grace in its royal debut, it has set up a base in New Jersey. Moreover, the Chief of Global Market Operations and Managing Director at Net Entertainment Malta, Bjorn Krantz was promoted to Managing Director and Chief of North America Market Operations.

NetEnt plans to rule over European market

Surprisingly, it is even announced to be launching in Spain within the next few months because Spain has allowed regulation for online slots. Meanwhile, Eriksson is also looking forward through different potential agreements so that he can expand strong growth in United Kingdom. For now, many popular online gambling sites of Europe include exciting games that are chiefly supplied by NetEnt. Moreover, at online casinos like Betway, Winner Casino, and Casino Cruise the casino players can find NetEnt's array of games. However, the business strategy for 2015 is to develop a new co-operative communication with new mid-sized operators along with healthy relationships with their current diversified customers.

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