LeoVegas has recently opened a fresh proprietary live casino brand by the name of LiveCasino.com. This is going to be the second brand that will be launched on the proprietary multi-brand Brands of Leo online gambling platform following the release of GoGoCasino, which the company launched in March. It is due to launch first in English speaking countries, following which it will be accessible in many other jurisdictions around Europe. The aim of this strategy of multi branding, in combination with LeoVegas’ proprietary technology, is to launch more customized brands in the future to complement and diversify the Leovegas brand portfolio.
“We are proud and excited to launch LiveCasino.com on our proprietary technical platform. The team has done a fantastic job of taking the entire Live Casino experience to a whole new level” comments. “LiveCasino.com is now being launched globally in a number of English-speaking countries, and the ambition is to launch in several of the Group’s locally licensed markets going forward. Given our ambition to take a position as the global leader in online casinos, it is natural to offer a brand targeted at Live Casino. We want to create a natural gathering place for everyone who loves playing games such as roulette and blackjack. The brand offers a unique and innovative way to log in and register as a customer. This is industry-first and contributes to it being the best gaming experience in Live Casino.” – LeoVegas’ Group CEO, Gustaf Hagman