NOVOMATIC’s gaming and entertainment arm, Greentube, recently announced the addition of its content to one of Europe’s most visited online casino destinations, PokerStars.
The first stage of the integration has already happened in Italy, with follow-up launches in other key markets across Europe, including the UK, Denmark, Spain, Greece, and Romania.
Italian customers now have access to some of Greentube’s top-performing titles. The available selection includes premium games like Book of Ra, Dolphin's Pearl Deluxe, and Lucky Lady's Charm, among others.
PokerStars is predominantly a globally popular online poker cardroom owned by Flutter Entertainment. The operator additionally offers a wide selection of casino games, including slots, blackjack, roulette, and baccarat.
This new deal with PokerStars is a major development for Greentube as it puts the provider in an advantageous position to eventually introduce curated content across several European territories.
This new development is just one of a series of expansions that Greentube has recently achieved. The company’s latest moves include agreements that allow it to operate in major markets like North America, Africa, and Latin America.
David Bolas, the Commercial Director at Greentube UK commented,
“This is our first market launch with PokerStars, and it's a delight to be able to announce our debut with one of the largest names in the iGaming industry.”
Bolas added that, with the popularity of the developer’s content across various markets, “We have been able to considerably expand the reach of our material, which began in Italy and has since expanded to other countries throughout Europe.”
“I feel that this is merely the beginning of what will be long and mutually beneficial cooperation,” he concluded.