Internationally renowned gambling software giant Playtech inks deal with compliance genius, Rightlander.com, whereby the former’s operators will have access to the latter’s innovative technology compliance methods.
The deal makes it possible for Playtech to offer its trophy IMS platform in conjunction with Rightlander.com’s high-end technology so that its players have a wide choice of Rightlander’s compliance tools such as the latest Compliance Live along with a PPC Monitor, the Automated Compliance Monitor and a Proactive Affiliate Finder.
Playtech operators will be able to identify non-compliant ads during live events, including football games, with the help of the latest Compliance Live.
The PPC Monitor recognizes and prevents harmful advertisements from appearing on specific keywords of the operator.
Non-compliant content can easily be identified with the aid of the Automated Compliance Monitor wherever in the world, including places such as the US, Denmark, UK, Sweden, and Australia. Possible breaches, including erroneous marketing assets, obsolete offers, and lacunae in terms and conditions, are detected via the monitor enabling Playtech partners to maintain proper jurisdictional compliances.
The Proactive Affiliate Finder searches countless web pages to spot fresh and leading sites.
Founder of Rightlander.com, Ian Sims, stated: “Playtech is doing its best to help its operators in areas of affiliate compliance, and it is really good to see such endeavors. Through our technology that does much of the scanning and scrutiny, operators are made aware of publishers trying to link up with their brands and any discrepancies caused thereof. We hope other operators and platform providers will imitate Playtech’s measures for affiliate compliance improvement.”
Playtech’s VP of Product Strategy, Anthony Evans, said: “Our SaaS program that offers our patrons exclusive services from carefully marked out third parties is extremely happy to add Rightlander.com to its curriculum. A major part of our agenda is to provide our operators with the right tools to conform to the most severe regulation norms. With its awareness of the gambling industry’s extraordinary demands and the expertise to tackle the various challenges of compliance, we believe Rightlander.com is just the right partner we are looking for.
With its ultra-modern technology, Rightlander.com is basically an affiliate compliance platform that enables operators and partners to detect dissenting content in licensed markets. It scrutinizes affiliate content inside a specific jurisdiction, searching for conditions laid down by regulators and operators and updates the concerned party when it detects contents that adhere to the specified terms and conditions.
Rightlander.com was flagged in January of 2018 and has gone on to become one of the most widely used tool providers for leading operators and partner networks that wish to lead the pack where responsible affiliate compliances are concerned.