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Bet365 Brings Online Casino Games from Yggdrasil

  • Published date08 August 2016

Online casino content provider Yggdrasil Gaming announced that its entire portfolio of popular gaming titles for all age groups, has gone live with bet365, the leading gambling operator based in the UK.

In February, the two companies signed a content distribution partnership. After a process of integration, which has been completed recently, bet365’s website has rolled out content from Yggdrasil Gaming under the latter’s licenses in the UK and Gibraltar.

Games that were recently launched, including Wicked Circus, Seasons and Bicicleta, are among the gaming titles that online players can now find on bet365. As part of the deal, the online casino operator will also be deploying a set of promotional tools from Yggdrasil Gaming – BOOST and Infinite API, with those being intended for securing gambling companies with more gamification.

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CEO of Yggdrasil Gaming, Fredrik Elmqvist, said that they are joyful about having their games live with bet365, with the general acceptance that the gaming operator is one of the biggest, if not the biggest, names in the world of online gambling.

While providing information about the integration process, the CEO said that both parties have strived hard to secure seamless and swift integration of the gaming content. Elmqvist added that major deals like this demonstrate Yggdrasil Gaming’s position as one of the fastest-growing online gaming product providers within the online gambling industry.

In terms of financial success, sealed agreements and worldwide recognition, Yggdrasil has been quite successful this past year. The company posted an increase of 519% in Q1 revenue. This increase amounted to SEK14.2 million for the three months that ended in March 31, 2016. Second quarter and first half of the year’s results are yet to be posted, but it is likely that the upward trend will continue.

Over the last few months, Yggdrasil Gaming signed the contract and agreements with the one of the most popular online gaming operators in Europe and across the globe, including Interwetten, bwin.party and of course, bet365. The software supplier went live in the UK after it was granted a license by the local gambling regulator in the later part of 2015.

When it comes to licensing, Yggdrasil applied for a license in Gibraltar earlier in 2016 and following a review and being deemed compliant with the gambling regulations in the country, the local gambling authority awarded the company a B2B remote gaming license.

Yggrasil Gaming won the Slot Provider of the Year award at the eGR B2B Awards in 2016 and the iGaming Software Supplier of the Year at the International Gaming Awards in 2016.