Yggdrasil- one of the biggest providers of iGaming software and online casino content recently extended the partnership it shared with Azure Tech. It also signed a Franchise licensing agreement with the gaming supplier focusing on Asia.
This will be the second Franchise licensing agreement to be signed by Yggdrasil in the past weeks since the company is looking forward to increasing its growth in the publishing division, which was launched only this year.
Azure Tech has become a popular casino content provider that is emerging online while maintaining its focus on delivering games to various iGaming markets in Asia.
It has a tailored BI service and a dedicated IT structure that is today aiming to supply its client with some of the best performing titles while elevating the customer experience and engaging them to the next level. This has also resulted in boosting the profits of his operators.
Azure Tech happens to be the second iGaming provider which has signed a Franchise deal with Yggdrasil, within the time period of one month. Yggdrasil has also announced that it will be partnering similarly with Flow Gaming, which is another content-provider focusing on Asia.
Benefits from signing the franchise deal
As per the terms of the Franchise licensing deal signed with Yggdrasil, Azure tech is now going to get access to the partner company’s end-to-end game development process, the YG platform, which includes fresh, standardized GATI (Game Adaption Tools and Interface) product, along with the in-game promotional tool that will be available through Yggdrasil’s BOOST solution.
Because of the GATI technology, and because they are a Yggdrasil Franchisee, Azure Tech will have the ability to source and provide its personal gaming content to deliver across a number of targeted markets. Also, the iGaming studio shall be able to carry out collaborations with other Yggdrasil Franchisees across the globe, thus, jointly accelerating its geographical reach to drive other revenue growth opportunities.
After having joined Yggdrasil’s growing list of Franchisees, Azure Tech will have the ability to accelerate its business strategy significantly by taking greater control of most of its operations, optimizing the content roadman and scaling up marketing opportunities.
As we’ve already discussed, Yggdrasil’s YG Franchise proposition happens to be a part of this company’s most recent launch of the Publishing Arm which is going to offer its clients “the key to its kingdom”through all the tools as well solutions B2B companies will need to manage and build their business.
Other than the Franchise program included in the platform IP licensing, the Publishing arm by Yggdrasil will also include YG masters of the distribution and development of games as well as YG Game IP of licensing of game IP.
What does management say?
About the partnership with Yggdrasil, the COO of Azure Tech Cora Chen has said that they were very excited to have become a franchisee of Yggdrasil and that they- “cannot wait to realize the potential of the GATI technology, to start collaborating with other Franchisees, and having full access to their best in real money slots and table games.”
The head of Publishing at Yggdrasil- Björn Krantz has also said that they were delighted to have signed a Franchise partnership with Azure Tech and also through their new Franchise offering “Azure Tech will be able to scale its go-to-market operations and accelerate its business strategy in a way they did not think possible.”
Mr. Krantz has said about their GATI technology that it will be a disruptor technology enabling all its partners to cross-sell all their games to most global Franchisees. This will help to scale distribution rapidly along with revenue opportunities- also generating some new ways to work and collaborate.