DraftKings and the National Football League (NFL) have cemented a deal that will allow them to expand their current daily fantasy sports (DFS) and content partnership to Canada. The landmark marketing and content deal between DraftKings and the NFL has historically been restricted to the United States.
Ezra Kucharz, Chief Business Officer at DraftKings said, “The relationship we share with the NFL is important for DraftKings to provide customers a great experience. This expanded agreement gives us a unique opportunity in the Canadian market, and we look forward to working with the team at the NFL Canada as we continue to shape the modern fan experience.”
September 2019 saw the NFL and DraftKings enter into a landmark agreement that established DraftKings as the exclusive sponsor of the daily fantasy sports DFS category. The deal also gave the company access to NFL branding and opportunities for product and content offering collaboration on the DraftKings app and NFL Media properties.
NFL Canada Director of Corporate Partnerships, Gavin Kemp stated, “The popularity of Daily Fantasy in Canada continues to rise, providing a great point of connectivity for our fans to engage with the NFL. As the official Daily Fantasy Partner of the NFL in Canada, this partnership with DraftKings will enhance the Canadian fan’s experience with unique and innovative gaming experiences.”