Reputed online casino Mr Green has come up with a tool designed to aid the players get insight on the probability of getting into risks while enjoying online slots. The Green Gaming tool will help the company figure out if the players are getting into dangerous territory while applying the slots online.
Of late, the incidents of gambling related problems and unprecedented hassles are making headlines, prompting top companies to come up with preventive measures and the new tool is one such instance. Per Norman, the Mr Green, CEO said the company is keen to pay attention to the wellbeing and safety of the players. It had been a key strategy since the foundation which took place in 2007.
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A Swedish company named Sustainable Interaction has developed this new tool. The company is an expert in making tools for responsible gaming and it has collaborated with Sebastian Gassner, a technical expert to make it. The tool analyzes customer’s playing behaviour and then blends it with a player’s assessment of approach to risk. While the players get tailored insights about gaming and it also notifies Mr Green about players at risk. Based on this input, players may be asked to set limits for gaming.
The tool will also help the company tweak sales messages and refrain from reaching out to at-risk customers. Mr Green online casino is compatible with the tool. A version is being developed that will work with Mr Green sportsbook. It is in line with the growing trend of online betting firms and casinos trying to address problems related to online gambling. Kindred Group, which owns 32Red and Unibet has also spoken on its endeavours to find ways to eradicate at-risk behaviours. AI assistance is another viable way to ensure better player safety.