Incorporation of technological specialization makes it obvious that the model of iGaming has gained sustainability to expand its gaming arena quite substantially. NetEnt, one of the top online gaming solution providers has entered into a contract of licensing along with the leading online gaming company of UK called Gamesys.
Terms: The terms of the agreement states that Gamesys is going to offer their wide variety of slot games adding to the comprehensive inventory of attractive gaming sites that includes Starspins, Virgin Games, Jackpotjoy etc.
Both NetEnt and Gamesys are committed in delivering an improved player experience and NetEnt promises that it will increase the leading status of Gamesys significantly in the existing regulated market. Enrico Bradamante, The Malta managing Director and the Chief of European Market Operations said that this confirmed the growth strategy of NetEnt.
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Complementary Technologies: Net Entertainment which operates in Sweden is going to offer a wide range of games in the B2C and B2B systems which were also used by Gamesys. Free Spins Casino and Casino Cruise are the two online casinos using NetEnt software.
Jackpotjoy Casino and Botemania runs on Gamesys software. Majority of the games that Gamesys will roll out will first appear on the sites which they operate for Intertain Group which is a majority holder of customer-facing assets for Gamesys since the finalization of the February deal in this year.
The strengths of the various iGaming players are integrated to provide a tough competition and the new deal has surely accelerated it. The combination has become a preferred business method over internal development of areas since the iGaming industry has already entered into an environment of specialization. The deal between the two is worth £425.8m with a ten-year service agreement by both Gamesys and Intertain which includes not only platform services but also gaming content.
Player Benefits: The outcome of the deal will be the strongest player experience possible in an environment of online gambling. The new technologies are ready to be developed in a better way individually before it is being incorporated into the hands of assorted, versatile and visionary provider companies who cannot meet the growing requirements of the players and the eventualities of the newly synchronized markets.