It has hit the news that Yggdrasil has come to an agreement of a deal with Intralot for supplying the best-performing slot’s content in Italy. This country is well known as the world’s most established regulated markets.
As per the agreement, Intralot will add Yggdrasil’s award-winning portfolio of video slots, which includes blockbuster games like Vikings Go to Hell and its sequel Vikings Go Berzerk along with the latest release Penguin City. All these three games have been reported to rise to the top of slot charts.
The complete suite of the best performing slots of Yggdrasil come complete with proprietary range of in-game promotional tools, BOOST. Intralot will be able to run promotions from within the game client. This will offer excellent cross-sell opportunities and a great player experience with the use of in-game tournaments and leader boards, gamification features and configurable cash races. All these features will boost engagement and work towards retention.
A subsidiary of Gamenet Group, Intralot Italia is one of the largest gaming companies which operates in Italy in the public games sector. The company has a current network of more than 750 points of sale and more than 230 online games. Not only this, it also has an excellent portfolio of innovative products. Intralot Italia is one of the best known and leading operators when it comes to Italian gambling and online gaming markets.
Fredrik Elmqvist, CEO of Yggdrasil opined that extension of partnerships across new and major regulated markets is integral part of long-term strategy of the company. This is the reason that the agreement with Intralot is such a delightful event. Italy is regarded as one of the best and well-established market for online gaming. The company looks towards further growth and development with increasing demands from operators with each passing year.
The CEO of Intralot Italia, Francesco Mastantuoni opined that they are extremely pleased with the launch of this agreement and content. This will help them in supporting commitment for responding to the requirements of the industry and cater to the evolving preferences of the various players. The players will hopefully embrace new content and the collaboration with Yggdrasil will be a positive one.
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